Montegranaro, 10 km of road running
On Sunday, December 21st, Montegranaro woke to the rhythm of running. The town streets hosted the Veregra Run, a 10km road race, both competitive and non-competitive, that brought together athletes, enthusiasts, and families in a morning of sport and fellowship.
For Fessura, it wasn't just a simple participation; the brand was born in Montegranaro, an area historically linked to footwear, and taking part in the event as a technical sponsor was a gesture of gratitude to the place where it all began.
Returning to race here had profound symbolic value. It was a concrete way to pay homage to the region and the people who contributed to the project's birth, but also to demonstrate how the Marche region can be not only a homeland of fashion and lifestyle, but also a solid foundation for a performance-focused brand.
Test running with the Speed 01 and Slot Technology
The Veregra Run was also the opportunity to test the Speed 01, Fessura's first road running model.
This entry-level shoe is designed to offer comfort, responsiveness, and stability over medium and long distances. It also features Slot Technology, designed to follow the natural motion of the foot, providing a rebound effect and ensuring a dynamic response kilometer after kilometer.
The event represented a real-world testbed, an authentic context in which the product was directly measured against the asphalt, the climbs, the descents, and the pace of the race, confirming the importance of field testing in the development of performance collections.
The team and community run in purple
Giacomo Forconi participated representing the Fessura Trail Team, wearing the Fessura Race Team and bringing the brand's colors to the race.
Alongside him, however, it was the community that made the day special. Many young people from the Fessura run community took part in the non-competitive 10k, running together and wearing purple, transforming the race into a collective moment of sharing, fun, and personal growth.
The streets of Montegranaro came alive with energy and smiles, demonstrating how running can also be a form of social interaction and a sense of belonging.
