Our brand was born in Italy's Marche region to revolutionize the world of sneakers by leveraging Tradition and Innovation.
THE ORIGINS
Comm. Aldo Botticelli, in 1950, transformed an 1800s grain warehouse into a factory and inaugurated the industrialization of Italian footwear. Sixty years later, in that same building, his grandsons Andrea, Giorgio, and Marco Vecchiola, carrying on the family tradition, founded FESSURA. In this cutting-edge Italian brand, fashion meets new technologies to offer high-performance, modern and sustainable products.
THE NAME
The name Fessura recounts the distinctive feature of the CHANGE® project, the 1999 sneaker from the through-holes in its sole, which later became the icon and inspiration of the Fessura world: an Italian term, for an Italian brand.
Even its logo perfectly reflects both this concept and a deeper meaning. In fact, the brand, as through a "slit" (fessura), is constantly seeking change, a new world, rewriting the present with cutting-edge, mind-bending ideas. The aim is to create a union of design, novelty and technology, through advanced, innovative and patented products.
THE PROJECT
At FESSURA we do not simply design and make sneakers; we rethink how they are made. We never stop, believe in change, breathe change, and are ENERGY IN MOTION. We are the pioneers of environmentally sustainable shoes with the CHANGE® patent, sock shoes with the SOCKSHOES® patent, and mental and physical well-being shoes with the REFLEXSYSTEM® patent. We were the first brand to reduce Co2 emissions in footwear production, explore new materials and cutting-edge production processes, and launch products designed for wellness. With the goal always in mind, to offer stylish, high-performance sneakers and be constantly researching and evolving.
"THAT'S JUST THE BEGINNING"
THE COMPANY
The company Fessura Italia is an INNOVATIVE SME, included in the ELITE Program of the Italian Borsa, and is considered one of the most interesting companies in the global sneakers market. Since 2021 it has been participated by Azimut Fund and other international investors.
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