Milano si tinge di viola: arriva il Fessura Flagship Store

Milan turns purple: the Fessura Flagship Store is here.

A historic date for Fessura, February 14th will be remembered as the day purple arrived in Milan . The doors of the flagship store open, facing the iconic Colonne di San Lorenzo at Corso Porta Ticinese 22, a symbol of the city and a hub for community runs and Milanese life.

Where performance meets lifestyle

Not just a single-brand store, but an authentic space that embodies the Fessura philosophy and transforms it into an immersive experience. A creative hub where the product is the beginning of a broader story and the brand's identity takes shape through exchanges of ideas, encounters, and connections with people.

Become the Fessura hub in Milan, a dynamic environment designed to be experienced. The calendar alternates community runs , talks , listening sessions , creative labs, and cross-cutting events, bringing together music , sport , art , and design .

A space for real exchange, where runners, lifestyle enthusiasts, and urban culture enthusiasts meet, share visions, and generate new energy.

The " Le Colonne Circolo Corsa" running club has also been launched, a project that transforms training into a moment of socialization. It's open to anyone who wants to run together, connect, and experience the city through movement.

First events of the month of February.

February's off to a great start; don't miss the first events. Experience Fessura's energy and movement at the upcoming events.

February 27 – Store Opening Party
Starting at 5:00 PM, a DJ set with music by Nicola Torresi. A unique opportunity to celebrate the beginning of a new chapter for the brand, with musical vibes, meetings, and a Fessura atmosphere. The event is organized in collaboration with Tutti Fritti.

February 28 – Run Fessura x White & Running Rebel
At 10:00 a.m., we'll set off from the White event at Via Tortona 27, at Superstudio Event, for a run through the streets of Milan. This route is designed to experience the city in motion, run alongside the Running Rebel team, and meet new runners, sharing rhythm and energy.

Milan as a starting point

We look forward to seeing you at Corso Porta Ticinese 22 , Milan. This flagship is more than just a store. This space is Fessura's flagship in Milan, a tangible sign of our presence in the city and in Italy. A place where the brand's philosophy takes shape, where every detail speaks to who we are and what we stand for.

Milan is turning purple, are you ready? A new energy is born here, one that moves, engages, and inspires. Run, live, create, share. All in one space, designed to make everyone feel part of our community.

We are ENERGY IN MOTION.