Anticipazione SS23: Fessura x FIAT500E

SS23 PREVIEW: FESSURA X FIAT500E

FESSURA has signed a licensing agreement with FIAT for the production and distribution of the "FESSURA x NUOVA500" Capsule Collection.

FESSURA has signed a licensing agreement with FIAT for the production and distribution of the "FESSURA x NUOVA500" Capsule Collection. Tailored textures, details and colors inspired by the liveries of the Turin icon are just some of the features that go to embellish this incredible union.

RUNFLEX 500 is an activewear project for running and leisure made to offer new sensations of movement thanks to a patented system that lightens your stride and releases energy as you walk. The system includes four pads made of XL EXTRALIGHT®, the innovative superlight, flexible and shock-absorbing technology from FINPROJECT S.p.A. Group, which for this special collaboration has proposed a new generation Bio Circular Attributed Compound: Organix 3.0.

Organix 3.0 is obtained through the use of circular bio raw materials from agricultural and forestry waste or the biodegradable fraction of municipal and industrial waste. This green aspect also contributes to making RUNFLEX 500 one of the most cutting-edge Sneakers on the market.

The launch of the Capsule was at PITTI UOMO in Florence on June 14/17, 2022, while its distribution is scheduled to start in February 2023. The products will be available in Flagship stores, numerous multi-brand boutiques, the e-commerce platform, and even the Pop-up channel in collaboration with national and international chains.

This is a key business development project in the expansion strategy, which follows the capital increase that saw the Azimut Group and other partners of international stature join the company.

"This collaboration sums up our shared values of technological innovation, style, and respect for the environment, and the slogan ENERGY IN MOTION represents all its strength," said Andrea Vecchiola, General Manager and Founder of FESSURA.

DO YOU WANT TO KNOW EVERYTHING IN ADVANCE?

Subscribe to our newsletter and preview limited edition products, new technologies, and many other exciting updates!