FESSURA LANCIA LA NUOVA MINI-CAMPAGNA: ESCAPE REALITY - BE THE ENERGY IN MOTION

FESSURA LAUNCHES NEW SHOOTING: ESCAPE REALITY - BE THE ENERGY IN MOTION

The new FESSURA shoot, set in the Piani di Ragnolo, perfectly reflects the philosophy of RUNFLEX®: it is energy in motion. 

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Movement, evolution, continuous research. The essence of FESSURA is declined in a series of shots and video fragments capable of telling a story that takes shape through the representation of two diametrically opposed realities, framed in a single dimension. In fact, the protagonists, four boys and girls with a boundless desire to escape from everyday life, find themselves immersed in a green, pure and uncontaminated scenario. A narrative reminiscent of a dream, hovering between reality and fantasy.

The spontaneity and naturalness of the frames perfectly reflect the RUNFLEX® philosophy: energy in motion. The sneakers are distinguished by their design, which blends current aesthetics with technological excellence. They are the shoes of complex simplicity, giving the images a dynamism that collides with the world around them.

Even the choice of territory was not accidental. In fact, FESSURA was born in the heart of the Marche region. That's why a vast plateau of the Sibillini Mountains, the Piani di Ragnolo, is the setting for the advertising campaign that celebrates the value of authenticity and energy, with the ultimate goal of celebrating the beauty of life.

All this is FESSURA, a new way of thinking.



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